There are mainly two ways for getting traffic to our website. We can either use paid advertising or we can take the organic SEO approach. Having a business one the web without significant traffic is the same as having a store in the middle of the desert.
What is Organic SEO?
Organic SEO is a methodical process for having our website listed on top of the search engine results by boosting keywords, back linking, writing high quality content, and manipulating the various tags the HTML page includes.
Web Applications Development and Maintenance
Implementing organic SEO methods when developing and maintaining the web application would be more effective and cheaper. Developing the web application without taking organic SEO considerations into account might result in changes that we would need to introduce in our web application afterwards.
Web Applications Initial Plan
There are more than a few organic SEO considerations that can take place only before the development of our web applications starts. How the user interface will look? If and how the website will support multiple languages? These are just two out of many other organic SEO related questions we should ask before the development starts.