The possibility to develop web browsers plugins generates new possibilities and new business models. The pringles overshare web site allows end users to download and install a web browser plugin that adds the overshare button next to every like button we see when browsing the facebook social network.
Although the end user might think he is installing a facebook application this isn’t the case. The overshare button is a web browser plugin only.
The outcome of installing this plugin is the overshare button shown next to each like button in our web browser. Currently, the plugin is available for Internet Explorer and for Chrome.